5 Steps to Building Your First Online Sales Funnel

Photo by Austin Distel on Unsplash

As a business owner, you understand the importance of marketing: without it, your company would eventually fail due to a lack of new customers. As a result, if you haven’t already started putting time and effort into this mission, now is the time to do so; and one simple way to do so is to use a sales funnel.

What is a sales funnel?

This marketing strategy is named after the fact that it looks exactly like its name when depicted in diagram form.

The top category, potential customers, is the largest and represents the greatest number of people. Because the bottom category represents the smallest number of customers (committed customers), it is smaller.

Now, follow these five steps to create your own simple online sales funnel.

1. Create a great landing page.

The landing page of your website is the first impression potential customers will have of your company. As a result, take your time to make sure it looks great. A good landing page will also entice visitors to subscribe to the website or join a mailing list. This provides you with vital contact information, which will serve as your first point of contact.

2. Present a front-end offer.

The next step is to present potential customers with the opportunity to buy a product or procure your service. “When constructing your main front-end products and associated upsell offers, you should be engineering them with the additional mindset of . . . how will this help create more desire for the next [backend] offer [you’re] going to present them with,” explains Todd Brown of NEW TODD BROWN SITE | Todd Brown.

In other words, you should be “pre-selling” the next step in the funnel at this point.

3. Give an upsell offer on the back end.

Offer customers who have recently purchased or are about to purchase a product or service the option to upsize or upgrade that service. Create an offer that will provide the customer with even more value if he or she upgrades, for example. An upsell is the term for this strategy.

Consider this the steak dinner as an appetizer to the regular offer. If your customers upgrade, you are providing them with more value. Of course, because an upsell typically involves a larger or more expensive item or service, this means you make more money.

4. Offer a downsize option.

In the same way that the upsell step encouraged customers to upgrade services, this section of the funnel requires you to offer a downgrade option to some customers.

No, a downsize option isn’t a failure, and it shouldn’t be interpreted as a loss of a sale. Instead, think of it as a way to keep a customer from buying from you because of financial constraints. Keep in mind that those restrictions may change in the future. To keep these people as potential customers, be considerate and offer them cheaper options.

5. Keep it going.

The final step in the sales funnel is to maintain momentum. Follow up with all of your new customers to make sure they’re satisfied with their product or service. Offering a membership-based rewards program is a great way to accomplish this. This will allow you to stay in touch with customers, giving you the ideal opportunity to inform them about new products and services.

The steps outlined here are for a company that has an online presence. Of course, this does not necessarily apply to your company. The sales funnel model, on the other hand, can benefit any company.

Just keep in mind that the largest category, potential customers, goes at the top of the funnel, while the smallest category, established customers, goes at the bottom. The categories in between can be changed to fit your company’s needs and sales targets.

You can use Systeme Free Plan for building your own sales funnels and create the perfect workflow so you can boost your growth and earn money while you sleep.

Disclaimer: There are some affiliate links on my blog. If you click on those links and make a purchase, I’ll earn a commission at no extra cost to you.



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