GetResponse Review: Best Email Marketing Tool?

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In this in-depth Getresponse review, I examine a well-known email marketing solution and examine all of its key advantages and disadvantages. Is it appropriate for your company…or should you look for an alternative?

Let’s take a look.

What is Getresponse?

Getresponse is an email marketing tool that lets you do things like:

  • Make a mailing list and add information to it.
  • send emails to your mailing list subscribers
  • Use ‘autoresponders’ to automate your emails to subscribers.
  • View and analyze statistics about your email campaigns, such as open rates, clickthrough rates, and forwards.

However, Getresponse’s focus has shifted significantly in recent years: the product now aims to be more of a “all-in-one” e-commerce and online marketing solution — rather than just an email marketing tool.

As a result, Getresponse now offers a website builder, chat features, e-commerce features, webinar hosting, landing pages, and automated sales funnels in addition to email marketing features.

But how much will all of this set you back?

Getresponse pricing and plans

Getresponse offers four different plans:

  • Basic: starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
  • Plus: starting at $49 per month for up to 1,000 subscribers
  • Professional: starting at $99 per month for up to 1,000 subscribers
  • Max: negotiable.

The costs rise as you add more subscribers to your mailing list. On the ‘Basic,’ ‘Plus,’ and ‘Professional’ plans, you can expect to pay $450, $499, or $580 per month to use Getresponse with a list of 100,000 subscribers at the top end of the scale (respectively).

If you’re interested in the ‘Max’ plan, pricing is determined by your needs and list size; if you’re interested, contact Getresponse to schedule a demo, discuss your requirements, and negotiate pricing.

If you pay for 12 or 24 months of service in advance, you can save a lot of money (18 percent and 30 percent respectively).

A 30-day free trial is also available in addition to the paid plans, which you can access by clicking this link.

Key differences between plans

All Getresponse plans include the email marketing basics you’d expect, but the following are the core features shared by all plans:

  • the ability to import, grow and host a subscriber list
  • a selection of themes to use for your e-newsletters
  • autoresponder functionality
  • responsive email designs
  • split testing
  • landing pages
  • analytics
  • list segmentation options
  • a website builder tool

There are several differences between the ‘Basic,’ ‘Plus,’ and ‘Professional’ plans, but the following are the most important to me:

  • Automation builder: arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is only available on the ‘Plus’ plan or higher
  • Conversion funnels: you get access to more automated sales funnels as you go up the pricing ladder.
  • Webinars: this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively.
  • Team management: you can only have one user account on the ‘Basic’ plan; by contrast you get 3 on ‘Plus’, 5 on ‘Professional’ and 10 on ‘Enterprise.‘
  • E-commerce: the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.

As I progress through the review, I’ll go over each of these features in greater detail.

How does Getresponse pricing compare to that of its competitors?

The pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database, as long as you are happy to use one of the entry-level “Basic” plans.

Getresponse’s starting price is reasonable: for $15 per month, you can host a database with up to 1,000 email addresses, compared to $29 per month with Aweber. The monthly cost of Mailchimp’s broadly comparable “Standard” plan is $14.99.

Getresponse continues to be less expensive than these products as you move up the pricing ladder.

There are a few other things to keep in mind when it comes to competitor pricing:

  • For users with a small number of records, some competitors, such as Mailchimp and Aweber, offer free plans. Getresponse currently does not have a similar free plan.
  • Some services, such as Mailchimp, charge you to store both subscribed and unsubscribed contacts, which can add up to a significant hidden cost. Getresponse only bills you for the active subscribers you have.
  • If you are willing to pay for a year or two in advance, Getresponse can offer you significant discounts that other competitors do not yet offer.

So, aside from its lack of a completely free plan, Getresponse compares favorably to its competitors in terms of pricing.

But what about features?

Key Getresponse features

Getresponse has an unusually large feature set compared to other email marketing tools, even on its entry-level plan.

The platform includes all of the essential features of an email marketing platform, such as list hosting, templates, autoresponders, and analytics, but, as previously mentioned, it has recently expanded its feature set to the point where it has morphed into an all-in-one marketing and e-commerce solution.

The question is whether this results in a product that is a jack of all trades but a master of none.

Let’s take a closer look at its features to see what we can learn.

Autoresponders

Autoresponders are e-newsletters that are automatically sent to your subscribers at predetermined intervals.

You can, for example, set them up so that

When someone joins your contact list, they receive a welcome message from your company right away.

They might get a discount offer for some of your products or services a week later.

They might get an email three weeks later encouraging them to follow you on social media.

And so forth.

The autoresponder functionality of Getresponse is a key selling point; the product has some of the most comprehensive autoresponder functionality available.

You can use it to send messages that are either time-based or action-based. — time-based options include cycles like the one above, and action-based messages, for example, can be triggered by user actions or information.

  • opens
  • clicks
  • subscriptions to particular lists
  • changes in contact preferences
  • completed transactions / goals
  • birthdays
  • changes in user data

Marketing automation tools

Getresponse offers a more sophisticated option for automatically sequencing emails, in addition to the basic ‘drip’ style autoresponders mentioned above. This is known as ‘Marketing Automation,’ and it is only available on the ‘Plus’ or higher plans.

You can use a drag-and-drop editor to create automation workflows — you basically create a “automation flowchart” that tells Getresponse what to do if a user opens a specific offer, clicks on a specific link, and so on.

The features on offer here go far beyond what autoresponders have traditionally offered, allowing you to create a user journey that can be customized to the nth degree.

Take a look at Getresponse’s video walkthrough of its marketing automation features below for a quick visual overview of how it all works.

Getresponse email templates

There are about 115 Getresponse templates available, which is less than some competing email marketing solutions (such as Aweber, which has around 700), but they are diverse in nature and the designs are modern (and tweakable).

The email templates are organized into a few categories based on core objectives (promotion, education, and sales, for example), and their quality is generally good.

However, there is one omission worth mentioning: the ability to set ‘global’ styles for headings and text. As it stands, the template editor does not allow you to define reusable heading and paragraph styles throughout a message, which means more text formatting as you compose emails, which is a pain.

The Getresponse email creator, on the other hand, allows you to use a lot of web fonts. In your e-newsletters, you can use a much larger selection of Google Fonts than any competing tool I’ve tested so far.

Given the prevalence of Google fonts in corporate branding these days, this large selection of web fonts will aid many users in creating email campaigns that maintain brand values.

It’s important to remember that not all email programs support the use of web fonts — Getresponse allows you to specify a “fallback font” to accommodate those that don’t — but in those that do, Getresponse emails have the potential to look very nice indeed.

Finally, all Getresponse templates are responsive, which means they adapt automatically to the device being used to view an e-newsletter — mobile, tablet, desktop computer, etc.

There is a preview function to see how your newsletter will look on each device.

Analytics

Getresponse provides a comprehensive set of analytics and reporting tools.

Of course, you get all the basics — open rate, click-through, unsubscribe rates, and so on — but there are a few particularly useful reporting features worth mentioning, namely:

One-click segmentation: Is the ability to identify people who did not engage with an e-newsletter you sent and add them to a segment of subscribers to whom you can send a different version of the e-newsletter.

Metrics over time: you can determine when the majority of your subscribers act on your emails and schedule future mailings based on this data.

Email ROI: by adding tracking code to your site’s post-sales page, you can determine how effectively (or ineffectively!) your email campaigns are driving sales and calculate your email marketing ROI.

Per-user information: you can look up where a subscriber signed up, where they live, and which emails they’ve opened in the past by clicking on their name.

Comparison of e-newsletter performance: It’s simple to compare the performance of two e-newsletters side by side.

While Mailchimp and Aweber both have some reporting capabilities — particularly in terms of sales tracking — Getresponse’s reporting tool is one of the most comprehensive.

Split testing

Split testing entails sending different versions of your e-newsletters to different people on your subscriber list, tracking how well they perform, and then sending the ‘best’ version to the rest of your list.

You can run split tests with up to 5 subject headers OR content variants in Getresponse. During a split test, however, you can only use one variable at a time — for example, you can compare two emails with different subject headers, but both versions of the email must contain the same content.

Other email marketing tools are more flexible in this regard, allowing you to test with more variables (such as send time or sender name), as well as the option to mix variables during tests. As a result, Getresponse could do a little better in this area.

Perfect timing?

Although Getresponse’s split testing options could be more extensive, it has a related sending feature called “Perfect Timing” that more than makes up for it. This feature sends your email at the most likely time for it to be opened (Getresponse determines this by looking at your subscribers’ email-opening habits).

Landing page creator

Instead of simply directing users to an information-rich website, online advertising campaigns that point users to attractive “squeeze pages” with clear information and a clean, well-designed data capture form typically generate far more leads.

In this regard, Getresponse provides something that many of its competitors do not: a landing page creator (that is also mobile-friendly).

It can not only be used to create squeeze pages, but it can also be used to compare the conversion rates of these pages in real time and deploy the best performing one. This can significantly increase the number of leads you capture and expand the reach of your email campaign.

Similar products frequently require you to use a third-party landing page creation tool — such as Unbounce or Instapage — to achieve this level of functionality, so having a landing page feature in your email marketing toolbox is a very useful — and cost-saving — feature to have.

Getresponse’s landing functionality is available on all plans, which is critical. Given that leading landing page tools Unbounce and Instapage both cost at least $80 and $199 per month, there are significant savings to be had here.

You can use Google Analytics, Google Tag Manager, Kissmetrics, and your Facebook pixel to connect your landing pages to a variety of analytics tools and cookies.

There are around 240 landing page templates to choose from, all of which are professional and contemporary in appearance, just like Getresponse’s email templates (particularly the more recently-introduced ones).

However, there are a couple of issues with the landing page creator that need to be addressed.

First and foremost, the interface is not particularly user-friendly — in fact, it is quite clumsy.

Second, you’ll almost always need to create separate desktop and mobile versions of your landing pages.

This is a good thing in some ways, because it allows you to hide parts of your landing page that you don’t want mobile users to see. However, doing so is a time-consuming process.

Finally, while you can use analytics cookies on your Getresponse landing page, such as the Facebook pixel, you won’t be able to do so in a GDPR-compliant manner.

To comply with the EU’s GDPR cookie requirements (as well as some US data protection laws), you must provide users with a clear way to opt in or out of cookie use. Getresponse doesn’t allow you to do this; the best you can do is notify users that cookies are being used on a landing page.

As a result, many Getresponse users, particularly those in the European Union, will end up breaking the law if they add their Facebook pixel to a Getresponse landing page. This is far from ideal, and Getresponse should act quickly to rectify the situation.

So, while the landing page is a great feature in many ways, the interface and, in particular, the lack of a proper cookie consent banner let it down.

Webinars

Getresponse recently added the capability of hosting webinars to its platform.

Given that webinars can be used as both a lead-generation tool and a revenue-generating feature, having your email database and your webinar tool under one roof is a very appealing concept.

In comparison to established webinar solutions, the pricing is also very competitive. For example, Gotowebinar, one of the most popular webinar hosting services, charges $59 per month for webinars with up to 100 participants. Getresponse, which starts at $49 per month, can do the same — and a lot more.

The Getresponse ‘Plus’ plan allows you to host a webinar with up to 100 attendees; the ‘Professional’ plan allows you to host a webinar with up to 300 attendees; and the ‘Enterprise’ plan allows you to host a webinar with up to 500 attendees.

To be honest, I wasn’t expecting much from the webinars feature because I’ve found some aspects of the Getresponse interface — particularly landing pages — to be a little clunky in the past.

But I was pleasantly surprised: the webinars’ interface and functionality are fantastic — on par with any dedicated platform I’ve used in the past for online meetings or webinars in terms of quality.

The following are a few Getresponse webinar features that are particularly useful:

  • The fact that your webinar participants do not need to download any software in order to participate
  • Record your webinars with a single click
  • Screen-sharing capabilities
  • Video-sharing capability (YouTube)
  • Getresponse now allows you to upload Powerpoint presentations for use during webinars.

However, there are some drawbacks to consider:

  • On the ‘Professional’ plan or higher, you can only run paid webinars (i.e., where viewers must pay for access).
  • The 500-person limit is the absolute maximum; there is no way to increase it by purchasing an add-on.
  • The file storage limits for recorded webinars aren’t particularly generous: on the ‘Plus’ plan, you get 3 hours of storage, on the ‘Professional’ plan, you get 6 hours, and on the ‘Enterprise’ plan, you get 10.

Despite these limitations, webinar functionality is a very useful feature to have in your email marketing arsenal, and Getresponse’s inclusion of it gives it a significant advantage over its main competitors.

The fact that your email list is fully integrated with your webinar broadcasting tool is a significant plus, and the quality of this feature is unexpectedly high.

Let’s take a look at another Getresponse feature called “conversion funnels,” which is also quite unique.

Conversion funnels

Getresponse recently added a new feature called “conversion funnels,” which is a significant departure for the company.

This is because it transforms Getresponse from an email marketing platform to a platform that can be used to run an entire e-commerce business to some extent.

This feature allows you to perform the following tasks without ever leaving the Getresponse environment:

  • Create a product catalogue
  • Create and run Facebook ad campaigns
  • Create landing pages
  • Add subscribers to an autoresponder cycle
  • Drive users to sales pages (also created in Getresponse)
  • Take payment for products
  • Send abandoned cart emails if necessary

The conversion funnel feature is available on all plans, but the version available on the ‘Basic’ plan only allows you to create one funnel and does not allow you to use the abandoned cart recovery feature (which automatically emails people who added an item to their cart only to not complete their purchase).

You can use this feature to integrate third-party platforms like Shopify, BigCommerce, and Etsy if you want.

As it stands, this feature is probably best suited to ‘solopreneurs’ or small businesses looking for an all-in-one solution for creating all the assets they’ll need to build a sales funnel, all the way through to converting subscribers to customers.

For the actual selling part of the mix, however, merchants with large product catalogs and extensive e-commerce requirements will almost certainly be better off using a dedicated e-commerce platform like BigCommerce or Shopify.

Getresponse’s website builder

A website builder is the most recent addition to Getresponse’s feature set.

This allows you to create a website within Getresponse and link it to a domain you own (you can also, if you like buy your domain through Getresponse).

The website builder’s templates are nice, but the tool itself is fairly basic at the moment, allowing you to only create simple, static pages. You can easily add Getresponse forms to these, which is convenient, but I couldn’t find an obvious way to add any Getresponse products to a test website I built with the builder.

So, if you’re hoping to use this tool to create an online store, you’ll be disappointed. It will, however, work well for some as a means of creating a simple brochure site.

The sites created by Getresponse’s website builder aren’t particularly fast, nor are they particularly compliant with Google’s new Core Web Vitals performance standards.

(However, this is a problem with many ‘hosted’ website building tools — even big hitters like Wix have issues in this area.)

Overall, this new website builder feature is a little underwhelming right now — but it is still in BETA, so you can expect improvements. And, especially if you run a small business, the idea of having everything in one place — website, email marketing, webinars — is definitely appealing.

However, if this feature is to compete against more established website builders like Squarespace or Wix, it needs some work.

Getresponse Chats

Getresponse has added a ‘chat’ feature that adds live chat functionality to your website (either one you created using Getresponse’s new website builder feature, or your own existing site) in the spirit of trying to be a ‘all-in-one’ marketing solution. This feature is currently available on all plans, but it will likely be limited to the more expensive ones after June 2021.

You add a snippet of code to your site to enable Getresponse Chats, which then displays a live chat option to your visitors.

This is a handy little feature that, when used properly, can help you boost conversion and subscription rates. However, adding more interactive tools like this to your site via scripts can have a negative impact on page loading times (which can affect your site’s performance in search results), as with all features like this.

However, there are numerous scenarios in which this type of functionality will be extremely useful, so it’s a welcome addition to Getresponse’s feature set and one that will provide real value to users.

Apps and integrations

There are approximately 150 integrations available to help you integrate Getresponse with another platform or tool.

These can be used to connect Getresponse to a variety of e-commerce and content management systems, such as Shopify and WordPress, as well as some CRM systems, such as Capsule and Highrise.

There are a number of useful Google integrations available, including the ability to import contacts, add Google Analytics tags to an email campaign, and link your landing pages to Google Ads in order to better measure the effectiveness of your PPC campaigns.

Many of these integrations are ‘official’ Getresponse integrations that work ‘out of the box,’ but you should be aware that many of them require the use of a third-party tool like Zapier. (This may result in additional expenses.)

If you have the necessary development skills, you can also use Getresponse’s API to integrate it with another system (Application Programming Interface). This allows you to send and receive data to and from Getresponse in any way that makes sense for your application.

What’s the best value Getresponse plan?

The ‘Plus’ plan is most likely the ‘sweet spot’ in the lineup of the plans under consideration. This is due to the fact that it unlocks the majority of Getresponse’s feature set while remaining reasonably priced.

The addition of two key features, automation building and webinars, to this plan makes the upgrade from ‘Basic’ particularly worthwhile. (However, if you’re on the ‘Pro’ plan, you can only charge for webinars.)

Here’s where you can try out the ‘Plus’ plan.

Data management and deliverability

Data capture and forms

You can use forms in Getresponse in two ways: you can add an HTML form and style it yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design).

If you choose the latter option, you can embed the form on your website using a snippet of Javascript code; the form can be displayed in a variety of ways (for example inline, pop-up or slide-up).

You can capture data into standard Getresponse fields or, if you prefer, populate custom fields using both HTML and javascript forms.

These javascript forms are quite impressive. You can make both desktop and mobile versions, and you can style them with a reasonable number of web fonts. A spambot-blocking CAPTCHA feature can also be enabled to help prevent fake signups.

Getresponse, on the other hand, does not provide any controls for turning pop-up forms on or off on specific devices or individual pages of your website.

This is a bit of a concern, given Google’s approach to pop-ups on smartphones (which results in sites being penalized in search results if they display “intrusive interstitials” on mobile devices).

Connecting Getresponse to a growth-hacking tool (of which there are many) is a workaround (Privvy being a well-known example). This allows you to turn off pop-ups for mobile users, as well as customize forms and choose which pages they appear on. However, this isn’t ideal because it adds to the cost.

Of course, if you’re integrating Getresponse with a CMS and using a forms package, this won’t be an issue — WordPress users, for example, could use the Getresponse API to connect a tool like Gravity Forms (which gives you a lot of control over form appearance).

Data segmentation options

One of my favorite features of Getresponse is the ability to send emails to multiple segments of subscribers at the same time (or indeed exclude multiple segments). Some of Getresponse’s main competitors, such as Mailchimp and Aweber, do not offer this.

Let’s say you have a Getresponse subscriber list that you’ve divided into four sections:

  • Segment A
  • Segment B
  • Segment C
  • Segment D

It’s simple to message segments A, B, and C all at once with Getresponse (you just tick three relevant checkboxes). You could also send a message to segments B and C while ignoring segment D.

You can message or exclude multiple segments at once, as well as individual lists — for example, if you had three separate mailing lists on Getresponse, you could mail individuals across all three.

This level of customization distinguishes Getresponse from its competitors, allowing you to personalize your email campaign audience to the nth degree — of the similar products I’ve reviewed so far, only Campaign Monitor comes close (and one which comes at a much higher price).

This flexibility is likely one of the most compelling reasons to choose Getresponse vover key competitor Mailchimp, which doesn’t allow you to use advanced segmentation features unless you pay for the astronomically expensive “Mailchimp Premium” plan.

Getresponse deliverability

When choosing an email marketing tool, the email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important factor to consider.

Not all email marketing companies are as open about their deliverability rates as Getresponse is, with the following statement on their website:

Our deliverability rate is frequently questioned for its quality. Because deliverability is influenced by a variety of factors, including the content of your messages, the deliverability rate may differ from one mailing to the next. However, we are proud to say that our overall deliverability rate for all of our customers is currently at 99 percent.

Obviously, you’ll have to take the company’s word for it, but assuming it’s accurate, it’s a good deliverability rate that gives you confidence that the vast majority of emails you send through Getresponse will reach their intended recipients.

Furthermore, Getresponse’s email analytics actually show you the deliverability rate of each message, which I haven’t seen in competing products’ metrics. This gets a thumbs up.

Finally, all Getresponse plans include Custom DKIM, an authentication technique designed to improve email security for both senders and receivers. This can help to improve deliverability even more.

GDPR

Email marketing has become a little more complicated as a result of the new GDPR (General Data Protection Regulation) rules, as there are stricter rules about what constitutes consent to receive e-newsletters (and requirements about how that consent is logged).

Getresponse deserves credit for providing users with clear information about their GDPR obligations, as well as special GDPR fields that make logging consent and complying with the regulations easier.

For Getresponse login, you can also enable two-factor authentication (2FA). This ensures that a user can only gain access after successfully presenting two or more pieces of information, such as a password and a code generated by a smartphone authentication app.

This is a useful feature to have because data security is a key aspect of GDPR.

On the downside, Getresponse’s landing page feature isn’t GDPR-compliant if you use a Facebook pixel with it, so there’s room for improvement here.

Ease of use / interface

Getresponse is, on the whole, a breeze to use. This wasn’t always the case, but the interface was recently redesigned, and the menu system is now fairly simple, with key features easily accessible.

Importing contacts, creating an email campaign, setting up autoresponders, and checking statistics are all simple tasks in Getresponse. Segment management, in particular, is excellent, as previously stated.

The learning curve for Getresponse’s more advanced features, such as its marketing automation tools, isn’t too steep.

However, unlike most other features of the product, Getresponse’s form designer and landing page creator tools could still use a refresh — unlike most others, they haven’t seen much improvement as part of the new interface. They have the potential to be more user-friendly.

When it comes to how the Getresponse interface compares to that of its competitors, I think Campaign Monitor is a little more user-friendly, and the Mailchimp interface is a little cleaner. In terms of appearance and feel, Aweber’s interface is probably the most similar.

Getresponse’s main usability flaw in the past was its email editor, which was clumsy and buggy.

The new version of the email creator, on the other hand, has significantly improved things: it has a cleaner, more intuitive drag-and-drop interface, it doesn’t crash, and it’s simple to use. It’s probably not quite as good as those provided by some competing apps, but it’ll suffice.

Customer support

Getresponse customer support was once among the best in the industry for email marketing tools: the company offered phone support, live chat support, email support, and a variety of online tutorials and resources.

Unfortunately, phone support is no longer available (unless you’re on the enterprise-level “Max” plan). Instead, you’ll have to rely on live chat (available 24 hours a day, 7 days a week) or email support.

On the plus side, I’ve had nothing but positive experiences with Getresponse’s chat service — I’ve never had to wait long to speak with a representative, and everyone I’ve dealt with has demonstrated a deep understanding of the platform.

Getresponse’s email support is also available in eight languages, which is impressive. English, Polish, German, French, Spanish, Italian, Russian, and Portuguese are the languages available.

How good is the Getresponse free trial?

Getresponse, like many other email marketing products, allows you to try it out for free before purchasing it.

The 30-day free trial allows you to use a list of up to 1,000 subscribers and is fully functional.

Here is where you can sign up for a free trial.

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Getresponse review — the conclusion

Overall, Getresponse is one of the more affordable options for hosting and communicating with an email database. It’s reasonably priced in its market, and it’s also one of the more intriguing products of its kind, as it combines email marketing, automation, landing pages, e-commerce, sales funnels, live chat, and webinars into one convenient package.

There isn’t a single competing email marketing solution that offers this “all-around” package, and its 30-day free trial period is also generous.

Getresponse’s webinar functionality has particularly impressed me; it’s feature-rich and incredibly affordable for what it is.

However, Getresponse does require some enhancements.

Introducing a GDPR-compliant cookie consent mechanism for landing pages is probably the most important thing Getresponse should look into.

The landing page’s interface could also be improved to make it more user-friendly.

I’d also like to see more controls for Getresponse’s data capture forms added — you should be able to turn them on and off from your mobile device.

I’ll wrap up this Getresponse review with a list of the product’s main benefits and drawbacks.

Pros and cons of Getresponse

Pros of using Getresponse

  • It’s quite simple to use.
  • Getresponse is cheaper than many of its key competitors (in some cases, significantly so) if you are willing to use a “Basic” plan, while providing just as much, if not more, functionality.
  • The discounts you get when you pay for one or two years of service in advance are extremely generous — you’ll be hard pressed to find comparable discounts from major competitors.
  • When it comes to marketing automation, you get a lot of advanced features.
  • Its flexible data segmentation approach makes list management a breeze — it outperforms many competitors in this regard.
  • Getresponse’s webinar functionality is fantastic, and it’s a true USP — I haven’t seen similar products with this feature.
  • Small businesses that want to manage all aspects of their social media ads, sales funnels, and e-commerce activity under one roof may find its ‘Conversion Funnel’ feature useful.
  • It has a lot of reporting features.
  • The ‘Chats’ feature will prove to be a very useful addition to many websites, and when used properly, can significantly improve conversion rates.
  • All Getresponse plans include a useful (if fiddly) landing page creator that allows you to conduct A/B testing, which could save you a lot of money.
  • All plans include a custom DKIM.
  • Support is available in a number of languages.
  • It meets GDPR requirements fairly well, with the exception of adequate cookie consent features on its landing pages.
  • Small business owners on a budget will appreciate the “all-in-one” approach because it eliminates the need to purchase multiple tools.
  • Without entering credit card information, you can try out all of Getresponse’s features for free for 30 days.

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Cons of using Getresponse

  • The drag-and-drop interfaces for creating landing pages and forms are a little clumsy, and they could be improved in terms of user experience.
  • Although the Facebook pixel can be used with Getresponse’s landing page feature, it cannot be done in a GDPR-compliant manner.
  • The way newsletter signup forms work could be improved so that users can turn them on or off from their mobile devices.
  • The number of people who can attend a webinar is strictly limited to 500.
  • There is no phone support (unless you have a “Max” plan).
  • Split testing is only available for subject headers and content; it would be ideal if you could also test sender and send time.
  • A third-party syncing tool like Zapier is used in a lot of Getresponse integrations.
  • To truly compete with more established solutions, the website builder needs to be improved.

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Getresponse alternatives

Without mentioning some of the alternatives, no Getresponse review would be complete.

Aweber, Mailchimp, and Campaign Monitor are examples of well-known competitors to Getresponse.

Aweber is the most basic of the three tools listed above, but it is a solid and dependable option. It has a significant advantage over Getresponse in that it includes phone support and now offers a free plan (which you can use to host a maximum of 500 contacts).

With the exception of webinars, Mailchimp has a feature set that is very similar to Getresponse; the main advantage it has over Getresponse is that it integrates with other services more easily. However, it is costly, as Mailchimp charges you for every contact on your list, including those who have not subscribed. A full comparison of Getresponse and Mailchimp can be found in our Getresponse vs. Mailchimp post.

Campaign Monitor is another pricey option, but it has some lovely templates and an extremely user-friendly interface.

Now…over to you!

Do you have any questions for which we can provide assistance? Have you written any Getresponse reviews? Simply leave a comment below with your questions or thoughts — we’d love to hear from you.

Getresponse review FAQs

Can I use Getresponse for free?

For Getresponse, a 30-day free trial is available. However, there are some restrictions: you can only add 1,000 contacts to your account; webinars can only have 10 participants; and landing page views can only be 1,000.

Is Getresponse easy to use?

Yes, in general. Certain features, in particular the landing page creator and the form designer, aren’t as intuitive as they could be.

How much does Getresponse cost?

Getresponse offers four different plans: Basic, Plus, Professional, and Max. On the first three of these plans, hosting a list of 1,000 contacts costs $15, $49, and $99. The price of the ‘Max’ plan can be negotiated. As the size of your mailing list grows, so does the price.

Which is better, Mailchimp or Getresponse?

Although Mailchimp’s interface is arguably slicker and easier to use than Getresponse’s, we believe Getresponse offers better value because it does not charge you to store unsubscribed contacts on your account and offers a variety of features that Mailchimp does not (notable examples include webinars and live chat).

Visit Getresponse now and try out it for free

Disclaimer: There are some affiliate links on my blog. If you click on those links and make a purchase, I’ll earn a commission at no extra cost to you.

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